Make an Impression |
Shape the Outcome
The Ask
Enhanced the attendee experience at the ShopTalk conference by creating a unique, personalized gifting program featuring Adobe partner products, and a seamless on-site redemption process.
Role
Complete concept creation
Website
Design
Copy
Client
Adobe
Project Type
In-person activation
Original Concept
Make an Impression
On-site, a block print vending machine will feature art from a breakout artist, each piece representing the products available for redemption. Each artwork includes a QR code on the back, guiding them to the registration website where they can learn more and claim their chosen item.
The quick pivot
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After a vendor unexpectedly dropped out post-approval, I quickly pivoted—reworking the concept to align with the campaign while preserving the original project scope and budget. The result not only stayed on track but became a concept the client loved even more.
See the final concept.
Revised Concept
Shape the Outcome
Concept
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Key wins
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Upscaled project based on pitch to include redemption site
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Quick pivot on project after vendor fell through
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Recyclable concept on vending machine that has been reused many times
