Step Up Your DAM Game
The Ask
Create a concept that positions Adobe’s DAM as the smarter, more reliable way for teams to access and manage assets — eliminating back-and-forth, reducing friction, and leveling up digital collaboration.
Role
Creative Strategy Lead
Concept Development
Graphic Design
Copywriting
Kit Item Sourcing
Client
Adobe
Project Type
Conference Gifting
A pickleball-themed kit complete with a custom Recess pickleball paddle. Kits were quickly claimed at the conference.
Core Idea:
It’s time to level up your digital court so every team can access the assets they need without unnecessary back and forth.
Key Message:
Stop dinking around with scattered files and give your teams a simple, reliable way to find exactly what they need.
Positioning:
Adobe’s DAM acts like the ultimate teammate — the one who never misses a return and always keeps the play moving.
Audience Highlighted Benefit:
Your teams get a single home court for all assets, making collaboration faster, easier, and more consistent.
Emotional Hook:
Ace your asset management system.