See It To Believe It
The Ask
Build a flagship enablement campaign designed to make the Adobe x IBM story feel tangible, memorable, and impossible to ignore.
Role
Creative Strategy Lead
Experience Concepting
Narrative and Messaging Development
Event Experience Strategy
Visual Direction
Client
Adobe x IBM
Project Type
VR Experience
The Execution
Through an immersive VR journey and a hands-on kit, we reframed the Adobe x IBM story from abstract capability to undeniable proof.
The Story
Extraordinary outcomes are here.
Too powerful to hide, too real to dismiss.
These aren’t future promises.
They’re present-day results—alive in the room.
Step inside, and see them for yourself.
With all the proof at your fingertips, you’ll shape the unbelievable into the undeniable with a narrative that is both too good and too true.
When the user puts on the headset, they’re dropped into a bare, minimalistic conference room. All the expected elements are there—chairs, table, screen—but one thing stands out. At the center of the table, a glowing Adobe | IBM button waits, illuminated, ready to be pressed.
The moment the button is pressed, the ordinary room fractures into something surreal. Interactive elements surface one by one, glowing with possibility, each waiting for the user’s touch. The table transforms into a living desk—an interface where they can drag, connect, and assemble proof points into the story they know will resonate most with their client.
The Challenge
Enable Adobe LCPs to tell the Adobe x IBM story with absolute confidence, not through slides but through an experience so tangible and unforgettable that clients cannot ignore it.
Insight
LCPs don't just need more information.
They needed belief: proof that feels real, visible, and impossible to debate.
Concept
Make the unbelievable undeniable — bringing jaw-dropping results into plain sight.
Key Message
Some things aren’t just possible, they’re happening. Step inside and see for yourself.
Emotional Hook
Some things are too good and too true. You just have to see them to believe them.
