Dim Sum dinner at Michelin star restaurant. Custom live engraving for attendees' chopsticks.

Core Idea:
Customer experiences aren’t defined by a single grand gesture but by the orchestration of many small, intentional moments — each “part” crafted with purpose to create a complete, memorable whole.

Key Message:
Adobe empowers marketers to create journeys where every signal, every touchpoint, and every micro-interaction works together. Nothing is wasted; everything contributes.

Positioning:
The Sum is as Great as Its Parts.

Adobe B2B 3.0 → provides the architecture ensuring every signal and system fits together seamlessly.

Marketo → personalizes each “part” in real time, making every choice, every plate, and every interaction meaningful.

Adobe Customer Journey → sequences these individual touchpoints into a flowing, cohesive experience — demonstrating that when parts are connected intentionally, the whole becomes significantly more powerful.

Audience Highlighted Benefit:
Leaders gain the confidence that no interaction is left to chance. Every signal is captured, every moment has purpose, and every experience is designed to be both memorable and measurable.

Emotional Hook:
The sum is only as great as its parts.