Jovi
The Ask
Create a complete brand identity for a new wellness product, from strategic foundation to fully executed visual and verbal system.
Role
Complete brand identity creation
Client
Project Type
Brand Identity
Jovi Patch is a wearable, reusable patch that claims to provide drug-free pain relief by using “nanotechnology” to intercept and reroute discomfort signals in your nervous system, helping reduce menstrual cramps and other aches.
As a member of the core founding team, I helped build the Jovi brand from the ground up, an identity that has remained unchanged for more than four years and supported a launch that generated over $1M in revenue on day one.
My role spanned brand strategy, copywriting, concept development, art direction, and marketing direction.
I designed the full visual identity system, including the logo, submark, pattern library, and color palette, and led the creation of product packaging and a wide range of digital assets.
From early brand positioning to execution across channels, I helped define the creative foundation that shaped Jovi’s voice, aesthetic, and market presence.
