Out-Of-This-World Mental Healthcare
The Ask
Support consultants and HR managers during the busy open enrollment season with thoughtful care packages that ease stress and show appreciation. The goal is to keep Headspace top of mind by fostering meaningful relationships, not driving direct sales.
Role
Creative Strategy Lead
Concept Development
Kit Item Sourcing
Client
Headspace
Project Type
Direct Mailer
A high quality, unique kit packed with celestial goodies. A moment of calm and perspective delivered right to their desks.
One small step for you, one giant leap for your organization.
When making decisions during open enrollment, it’s important to take in everything, from the big picture view from the stars to the smallest granule details. Shoot for the stars and find out-of-this-world mental health support through Headspace to take your organization to new heights.
Kit Items:
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Moon Educational Piece
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Planet Stickers
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Moon Juice Supplements
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Mars Zen Garden
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Branded Fellow Mug (Engraved)
Material taken from the brand guide that was used as inspiration for this direct mail experience.
