Total Sum
The Ask
Develop a creative event concept and narrative for an executive lunch experience highlighting Adobe B2B 3.0, Marketo, and Customer Journey.
Role
Complete concept direction, design, and copywriting
Client
Adobe
Project Type
In-Person Event
Dim Sum dinner at Michelin star restaurant. Custom live engraving for attendees' chopsticks.
Core Idea:
Adobe AMA is an in-person forum designed like a live advice thread—where women can ask the questions they’re usually too afraid to say out loud, and finally get real answers IRL.
Key Message:
This is where the question you were afraid to ask finally gets answered, and where the threads between us are woven tightly.
Positioning:
Adobe AMA centers the real, unfiltered conversations women in tech are already having, just not usually in the open.
Audience Highlighted Benefit:
These threads don’t just hold your questions—they weave a network of insight, honesty, and women who get it.
Emotional Hook:
The questions we’re afraid to ask are the ones that reveal what ties us together, and when we follow those threads, we become more tightly woven.