Adobe AMA
The Ask
Host an engaging roundtable in New Jersey for senior women executives in IT, with a focus on the healthcare industry. The event aims to foster connection, idea-sharing, and leadership dialogue among influential women in tech.
Role
Complete concept creation
Design
Copy
Client
Adobe
Project Type
In-Person Event
Adobe AMA is an in-person forum designed like a live advice thread—where women in tech can ask the questions they’re usually too afraid to say out loud, and finally get real answers from those who’ve been there.
It’s less about having the right answer and more about knowing you have support IRL.
Key Message:
This is where the question you were afraid to ask finally gets answered, and where the threads between us are woven tightly.
Positioning:
Adobe AMA centers the real, unfiltered conversations women in tech are already having, just not usually in the open.
Audience Highlighted Benefit:
These threads don’t just hold your questions—they weave a network of insight, honesty, and women who get it.
Emotional Hook:
The questions we’re afraid to ask are the ones that reveal what ties us together, and when we follow those threads, we become more tightly woven.
The Common Thread
This is where the thread that connects us becomes visible.
Attendees choose something meaningful they want to carry—and have it chainstitched live. Because when we speak up, show up, and leave our mark, we see the thread that’s always been there.
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Chainstitch embroidery on bag tag